Customer Discovery
How to Analyze Customer Interviews Without Overclaiming
Analyze customer interviews by extracting specific observations, linking each one to its source, grouping related experiences and separating what…
Customer Discovery
A customer interview is useful when it reveals how people behave and decide, not when it lets a founder perform the pitch at conversational volume. These guides ask about real recent events, preserve uncertainty, and prevent compliments from being entered into the revenue forecast.
Customer Discovery
Run a Customer Interview Without Leading
Run a non-leading customer interview by defining one decision, recruiting people with recent relevant experience, and asking them to reconstruct a…
Customer Discovery
How to Recruit Customer-Interview Participants
Recruit people whose recent experience matches the question you need to answer.