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Everything on Small Proof Studio, organised by topic.

Customer Discovery

• How to Analyze Customer Interviews Without Overclaiming — Analyze customer interviews by extracting specific observations, linking each one to its source, grouping related experiences and separating what…
• Run a Customer Interview Without Leading — Run a non-leading customer interview by defining one decision, recruiting people with recent relevant experience, and asking them to reconstruct a…
• How to Recruit Customer-Interview Participants — Recruit people whose recent experience matches the question you need to answer.

Prototype Workshop

• Build and Test a Paper Prototype — Build a paper prototype around one task and learning question.