Advertising is the backbone of any business. Building your companies name recognition is essential in building sales, and thus building profits. For new businesses an advertising campaign can make or break for its survival and can even be the major factor in taking your business to the next level. This passage will detail four reasons why advertising is so crucial. 

 Stand out from the crowd

The biggest issue every new business will face is trying to stand out in markets that have become more and more crowded. This means you need to be inventive with your advertising to truly stand out. Creative ideas such as challenges involving your product or an online advertisement. Online advertising is- an even better idea with the current state of social isolation with more and more people staying at home and staying online. So, if you need to display your signs on digital media do not be concerned as this is the future of advertising!

Shows professionalism

Perhaps the biggest key of advertising is that it highlights professionalism in your business. Though it may seem quite simplistic advertising pushes your business onto that next level. This may be by sheer association. Your business will now be put on to the same level as the biggest brands on the planet such as Apple and Coke; your business will be up in lights next to theirs. This allows you to leach off of their brands and their reputation. Something that can be hard for smaller businesses to build. 

Change how your business is viewed

Once you invest in advertising you take control of the narrative around your business. If you want your business to be viewed in a serious or professional fashion, then you should invest in a serious advertising campaign, and if it is more beneficial for your business to be seen in a lighthearted way-then obviously you need a lighter campaign. All that is really important is that you now control the narrative, and you have managed to seize control. Think about companies like Marlboro and the famous Marlboro man. This completely shifted how the cigarette was seen and it became viewed as the macho man’s cigarette all from how they were advertised.

Build Name Recognition

Finally, building name recognition is priceless for any business. If you think of the biggest companies their brand is bigger than the product itself, almost coming to surpass the product itself even in a crowded market. When the majority of consumers think about smartphones they think of the iPhone, or when a consumer thinks of watches they will think of Rolex. The consumer does not know of any major differences between them and their competition it is simply how they are advertised. So, remember when building your brand to build a name that will stay in the consumers mind over your competition. Advertising is all about feeling so create a feeling of brand superiority in the consumers mind. 

So, you’re looking for a change of pace. Maybe wanting to venture out into the world of owning your own business. Starting any business on your own is definitely a challenge, but if you’re brave enough to try and you’re willing to put in the work, then you can bet there will be countless rewards. Being your own boss is a massive responsibility but being able to decide your own hours and your own pricing means your only limit is what you want it to be. So, if you’re wanting to start your own business as an electrician but aren’t sure where to begin, we’re here to offer you some advice on making and building your own successful business.

Naturally, if you’re wanting to work as an electrician, you need to be sure you know what you’re doing. There are a number of risks that run alongside electrical work so it’s paramount you understand the ins and outs of the technical aspects of the job. Otherwise, you could be putting yourself and others at risk. The next, most important thing is making sure you have all the best tools you can afford. If this will be your full-time job, it’s probably worth investing in good-quality tools.


Another important step in creating a successful business is building your brand. One full-proof way to do this is by establishing an online presence. A key tool for any business wanting to establish an online presence is by making a website. It’s important to make sure that your website is well made and looks professional. It’s the mid-way point between you and a potential new client. For inspiration on how to create an engaging website, check out sites already out there for other established Canadian electricians, like Mike Fuller electric. Don’t be worried if you haven’t a lot of creative skills, there are plenty of sites out there designed to build sites for new businesses, with plenty of great templates to choose from.

Nowadays, social media is an invaluable tool for anybody in charge of running their own business. In an age of digital connectivity, it’s important to keep on top of your accounts. For many people, these accounts will be the first interaction they’ll have with your brand so it’s vitally important that you feel your brand is well represented by your social media accounts. You don’t need to do anything extravagant. Just make sure to keep an eye out for any messages you may receive from potential clients.