# Small Proof Studio

> Small Proof Studio is an independent educational publication about customer discovery, low-cost prototypes, startup experiments, and evidence before expensive build decisions. It is not an incubator, accelerator, investor, coworking space, consultancy, manufacturer, grant program, school, or continuation of any former entity associated with this domain.

Small Proof Studio publishes original, long-form guides about entrepreneurship & startup guides. Every article opens with a concise direct answer, is structured with clear headings and FAQs, and reflects mainstream expert consensus.

## Prototype Workshop

- [Build and Test a Paper Prototype](https://sparkholyoke.com/build-paper-prototype-test/): Build a paper prototype around one task and learning question.

## Customer Discovery

- [Run a Customer Interview Without Leading](https://sparkholyoke.com/customer-interview-without-leading/): Run a non-leading customer interview by defining one decision, recruiting people with recent relevant experience, and asking them to reconstruct a…

## Full text for LLMs

- [llms-full.txt](https://sparkholyoke.com/llms-full.txt): every article as plain markdown in one file
- Each article is also available as markdown at https://sparkholyoke.com/<slug>.md

## Site

- [About](https://sparkholyoke.com/about/): editorial approach and standards
- [All articles](https://sparkholyoke.com/all/)
- [Contact](https://sparkholyoke.com/contact/)