The current number of households with a pet in the UK stands at 41%, so already it’s easy to see why the market for pet accessories is thriving. It may be less than half the population, but factors to consider are the number of pets in the home (I for example currently have six cats in my residence, only two of which are my own) and the uses for the accessories available. The main reasons for the booming market are:

Practicality

Animals need food; food will probably be served in their own bowls to avoid mixing pet food with human food; therefore there is a range of options for food bowls on the market. As well as this, most owners equip their pets with collars, either for the means of attaching an ID tag in case the animal gets lost, or bells to avoid cats hunting birds if they go outside. Dogs especially come in a range of sizes to fit the various dog breeds out there and often start from puppy-friendly collars. Accessories such as carriers are also important too, when it’s time for me to take my cats to the vet for a check-up, it’s essential that I choose a good cat carrier for each of them. Too small and they become unhappy and cramped, a soft carrier means that they feel less secure, so my go-to is a sturdy box with handles so I can easily carry them to and from the places they need to be. However, every pet is different, and the range of options on the market is to ensure that pets feel safe and secure in whichever carrier their owner chooses.

Health

I’ve already mentioned food bowls, however, the options for them can range from standard versions to models designed to help with health. For example, raised feeders for pets with stomach or digestion issues. In the same vein, flea collars are easily found too, which help deter fleas and ticks from biting an animal. Pet toothbrushes are also available on the market. As humans, it’s important to look after your pet’s oral health and often products such as Dentistix or other dental-based treats don’t suffice. Paired with toothbrushes is toothpaste, designed to be pet-friendly and flavored so that animals will more easily allow tooth brushing.

Comfort

Due to the many shapes and sizes, pets can come in, there are many different types of beds to keep your pet happy, such as igloos that they can hide inside, or thermal beds that warm-up using their body heat. Other things that fall under comfort include coats, some short hair breeds of dogs will feel the winter chill more than a thicker coated dog, so keeping them warm on their walks is important to keep them happy. Even during the summer, when the pavements and roads are too hot for a dog’s paws, many owners buy special shoes for their dogs so that they don’t injure themselves in the heat.

Adorableness

Finally, the need to make pets even cuter by dressing them up in various outfits and accessories. Who doesn’t want to see a dog running around in a stegosaurus costume? Or a cat looking sharp in a little bow tie? The fact is to a lot of people; their pets are their babies, they want them to look cute and show them off to friends and family, so outfits and the like are amazingly easy to find in shops and online. While my family has patiently waited until the holidays to dress our dogs up as vampires or witches or little elves with a Santa Claus, some households dress up their pets year-round, with adorable results.

With so many people currently owning pets, it seems unlikely that the market will suffer anytime in the near future, which is good news for us pet owners as it means the products on offer will continue to grow and evolve. The thing that matters most is keeping our pets happy, healthy, and loved, even if that means I occasionally subject my cats to dressing up in little hats.

More than twenty years ago we lived in a world without the internet. Then, slowly, we were introduced to the Information Superhighway. It was clunky, slow, and was made up of only a few websites. At the time not everyone thought it would catch on.

Now, we live in two worlds. The real world. And the virtual world that is backed up and supported completely by the internet. This virtual world has become all-knowing and ever-present. We are constantly bathing in Wi-Fi. And we, as a species, love it. It has allowed us to stay connected like never before. It allows people to share content and learn so much. People can teach themselves new skills or order anything their heart desires.

And one of the biggest aspects of the internet is its potential for businesses to make money. And that is what we want to look at today. More specifically we want to walk you through the information you need to turn your YouTube content into a Thriving Business.

 

Content

Content is king on Youtube. But it is also oversaturated with content. Everything from intricate technological reviews right down to simple lunch vlogs. YouTube is a wealth of information that is accessible to everyone. So the first thing you need to do is know what content you plan to post.

You then need to make sure the content is of good quality. People don’t want to watch the shaky hand-cam footage of your day. So, like any business, you need to invest in some good kit. This might include sets and props if you are planning to make something a bit more intricate.

You also need to make sure you are posting on a tight schedule. This doesn’t mean you have to upload every day. But you need to be uploading consistently and on time. People will lose interest if you are too flitty with it.

You will be making money based on how popular your content is. So try to make it relevant and engaging. And try to use a format that has room for companies to sponsor you to include their products in a subtle way.

 

Establish Your Brand

When you set out to make money from YouTube you need to be aware that you are now going to be a brand. Even if you are posting vlogs about your own life. You will be selling yourself. So you need to lean into it and support it as best you can.

The biggest thing is to never be ashamed of your brand. You need to be confident in it and make sure you are selling it as best you can. People will watch the content that resonates with them. And you won’t be able to please everyone. So once you find your niche, stick with it. Loyal fans are worth infinitely more than new fans any day of the week.

 

Bring in the Views

Views are how you will actually make money off YouTube. Both through monetizing your videos and also sponsorship deals from companies. But before any of that happens you need to get the initial views. One way to do this is to buy views. This is a tool used by a lot of big-name YouTubers. We find that themarketingheaven.com is the best site to buy YouTube views from as opposed to other, less secure sites.

Another way is to make sure you are sharing your video as much as possible. You also want to spend a lot of time watching and commenting on other people’s videos. Being an active member of the YouTube community is a great way to build connections and advance your business.