More than twenty years ago we lived in a world without the internet. Then, slowly, we were introduced to the Information Superhighway. It was clunky, slow, and was made up of only a few websites. At the time not everyone thought it would catch on.

Now, we live in two worlds. The real world. And the virtual world that is backed up and supported completely by the internet. This virtual world has become all-knowing and ever-present. We are constantly bathing in Wi-Fi. And we, as a species, love it. It has allowed us to stay connected like never before. It allows people to share content and learn so much. People can teach themselves new skills or order anything their heart desires.

And one of the biggest aspects of the internet is its potential for businesses to make money. And that is what we want to look at today. More specifically we want to walk you through the information you need to turn your YouTube content into a Thriving Business.

 

Content

Content is king on Youtube. But it is also oversaturated with content. Everything from intricate technological reviews right down to simple lunch vlogs. YouTube is a wealth of information that is accessible to everyone. So the first thing you need to do is know what content you plan to post.

You then need to make sure the content is of good quality. People don’t want to watch the shaky hand-cam footage of your day. So, like any business, you need to invest in some good kit. This might include sets and props if you are planning to make something a bit more intricate.

You also need to make sure you are posting on a tight schedule. This doesn’t mean you have to upload every day. But you need to be uploading consistently and on time. People will lose interest if you are too flitty with it.

You will be making money based on how popular your content is. So try to make it relevant and engaging. And try to use a format that has room for companies to sponsor you to include their products in a subtle way.

 

Establish Your Brand

When you set out to make money from YouTube you need to be aware that you are now going to be a brand. Even if you are posting vlogs about your own life. You will be selling yourself. So you need to lean into it and support it as best you can.

The biggest thing is to never be ashamed of your brand. You need to be confident in it and make sure you are selling it as best you can. People will watch the content that resonates with them. And you won’t be able to please everyone. So once you find your niche, stick with it. Loyal fans are worth infinitely more than new fans any day of the week.

 

Bring in the Views

Views are how you will actually make money off YouTube. Both through monetizing your videos and also sponsorship deals from companies. But before any of that happens you need to get the initial views. One way to do this is to buy views. This is a tool used by a lot of big-name YouTubers. We find that themarketingheaven.com is the best site to buy YouTube views from as opposed to other, less secure sites.

Another way is to make sure you are sharing your video as much as possible. You also want to spend a lot of time watching and commenting on other people’s videos. Being an active member of the YouTube community is a great way to build connections and advance your business.

 

 

There is no doubt that the effects of the horrific start to 2020 have been hitting everyone pretty hard financially. Many people have been left unemployed which has made taking care of general costs like housing and food pretty difficult, especially due to the country’s poor welfare payment system. Because of the personal economic struggles that people are facing, they are less inclined to purchase unnecessary items and so many businesses are starting to feel the toll. Though all businesses are feeling the strain of the economic crisis that the country is currently facing, nobody is suffering more than smaller businesses, and here is why.

 

Government funding

The government has not completely ignored the struggles that businesses have started to face and so have begun to offer grants to businesses to ensure their survival during these difficult times. This may sound like a useful gesture, however, they haven’t been very thoughtful when giving out these grants. They have ironically given these grants to bigger businesses, such as Mcdonalds, that don’t even really need the support right now due to their ability to still offer their services to the public. Smaller businesses already don’t have the influx of cash that a lot of bigger businesses have, so without that government financial aid, they are basically just surviving out of their slowly dwindling savings.

 

No contact procedure

You also have to take into account that a lot of small businesses aren’t just retail businesses, but are businesses that offer a service. However, due to the current social distancing measures that are in place, lots of small businesses that offer a physical service are not able to operate. A good example of a business like this is a hairdresser that needs to make physical contact in order to complete the service.

 

There are also a large number of small businesses that require entry into the home in order to operate. So for example, pest control businesses such as yalepest depend on completing home surveys in order to complete their jobs. However, rules that exclude people from entering households make this a difficult task. Because of this, lots of businesses such as pest control, plumbers and decorators are really taking a hit and are even ending operations indefinitely.

 

Niche Businesses

Most of the businesses that we would consider to be ‘small businesses’ are usually labeled as so due to their niche appeal. These businesses already trade with a smaller amount of people due to their lack of necessity. An example of a business like this would be something a little odder like ‘Organic Home Fragrances’ or other businesses along those lines. Businesses like this are really being hit as their already quite small client list is being damaged by the economic issues that people are facing.

 

However, there has been more social outreach to save businesses that are a little quirkier, in order to maintain the character that they bring to certain communities.

 

Lack of postage opportunities

A lot of bigger businesses have simply decided to move a lot of their product sales online in order to keep their business afloat. This is an excellent idea for those that are able to do this but have however become a major issue for smaller businesses that can’t do so. Because people are trying to avoid leaving the house unnecessarily for safety purposes, the use of online shopping has only increased. Because of this, businesses that don’t operate online are being forgotten about. These businesses are usually the smaller local shops that simply don’t have the finances or resources to do so. These businesses are really struggling and so it may be worth considering giving them a little more support.