2020 has been a rollercoaster of a year, to say the least, we have become accustomed to a new normal riddled with uncertainty. Our lives have drastically changed and we are wondering if things will get back to how they were before. The housing market has been no exception to this uncertainty and change, we’ve seen house price growth slump across the globe leaving many of us wondering whether 2021 is going to be the year that house prices bounce back.

 

Pre-Covid

Firstly it’s important to consider the fundamental factors that set house prices. Starting from a simple stance of supply and demand we expect prices to reflect the incomes based in an area or commutable from that property. This is called the income bid-price spread and has been the dominant traditional theory widely recognized by economists. That is that as more jobs there are in an area the more people there are with money to purchase housing. Another big factor affecting house prices that we’ve seen play a part, especially in recent years, is interest rates and access to finance. Again acting on the demand side of the equation in a similar way is that as people have access to mortgages they can afford to spend more on a house which pushes prices up. When interest rates are lower it makes larger loans manageable on lower incomes than previously would be as the monthly repayments get smaller.

 

United States housing stock has always been seen as a pretty safe deposit of capital by foreign entities, particularly those from unstable currency areas and those living with political risk. As long as this is true there is always going to be pressure supporting the housing market. The dollar being the global reserve currency, highly liberalized financial markets, and loose capital controls make American assets attractive. When the dollar loses value against other currencies it makes the price of American assets cheaper to foreign entities too, so those from abroad who were thinking of buying a second home in America will find their money goes further. Experts generally believe that even with these influences and distortions the overvaluing of real estate in the United States is modest at best.

 

Covid effects

As social distancing has been made paramount to prevent the spread of the virus the move to working from home has been accelerated at an unprecedented rate. The fact that a large volume of the workforce now no longer need to live anywhere near their place of employment spells a huge structural change in demand for housing. The suggestion is that prices in urban centers that host high concentrations of well-paying office work are going to see their value stagnate and fall relative to the rest of the market. As many people are laid off demand falls, businesses are delaying investment until there is some certainty too corporate purchases of property are being delayed which in turn dampens down demand. Since the global financial crisis banks have had their lending rules tightened and restrictions placed on how precariously they can balance their position. Chiefly relevant to house prices is the lack of leverage and risk of default now relatively absent compared to 2008 we can assume that a serious crash is very unlikely.

 

It’s hard to see a clear reflection of the effects to some extent as the volume of transactions slowed down during the height of the lockdown and would probably have been biased towards the distressed quick sales required by those hardest hit by the pandemic.

In the United Kingdom, the Chancellor of the Exchequer Rishi Sunak granted a tax break on the stamp duty paid on house sales on the first £500,000 ($646,000) of the property’s value to address the slowdown on the other side of the pacific. Famously the legal red tape and bureaucracy can make transactions very expensive to implement and any cutting back of this would help the market without making anyone worse off.  In any case, the housing market is structurally changing and new types of business are booming the house guys in Washington DC take advantage of a relator free model to name just one-way value can be added to property without commissions sucking money out of everyone’s pockets.

 

Post-Covid

Moving forward it is hard to know how much of the investment that could not happen because of lockdown is an investment that has been delayed or has been canceled because it could be the case that a large amount of activity has been pent up only to be released in 2021 in a similar fashion to what happened after the financial crash. On both sides of the equation, there are multiple factors pushing house prices both ways. Nobody intelligent can conclusively say which forces are stronger and ultimately predict a movement either way.

More than twenty years ago we lived in a world without the internet. Then, slowly, we were introduced to the Information Superhighway. It was clunky, slow, and was made up of only a few websites. At the time not everyone thought it would catch on.

Now, we live in two worlds. The real world. And the virtual world that is backed up and supported completely by the internet. This virtual world has become all-knowing and ever-present. We are constantly bathing in Wi-Fi. And we, as a species, love it. It has allowed us to stay connected like never before. It allows people to share content and learn so much. People can teach themselves new skills or order anything their heart desires.

And one of the biggest aspects of the internet is its potential for businesses to make money. And that is what we want to look at today. More specifically we want to walk you through the information you need to turn your YouTube content into a Thriving Business.

 

Content

Content is king on Youtube. But it is also oversaturated with content. Everything from intricate technological reviews right down to simple lunch vlogs. YouTube is a wealth of information that is accessible to everyone. So the first thing you need to do is know what content you plan to post.

You then need to make sure the content is of good quality. People don’t want to watch the shaky hand-cam footage of your day. So, like any business, you need to invest in some good kit. This might include sets and props if you are planning to make something a bit more intricate.

You also need to make sure you are posting on a tight schedule. This doesn’t mean you have to upload every day. But you need to be uploading consistently and on time. People will lose interest if you are too flitty with it.

You will be making money based on how popular your content is. So try to make it relevant and engaging. And try to use a format that has room for companies to sponsor you to include their products in a subtle way.

 

Establish Your Brand

When you set out to make money from YouTube you need to be aware that you are now going to be a brand. Even if you are posting vlogs about your own life. You will be selling yourself. So you need to lean into it and support it as best you can.

The biggest thing is to never be ashamed of your brand. You need to be confident in it and make sure you are selling it as best you can. People will watch the content that resonates with them. And you won’t be able to please everyone. So once you find your niche, stick with it. Loyal fans are worth infinitely more than new fans any day of the week.

 

Bring in the Views

Views are how you will actually make money off YouTube. Both through monetizing your videos and also sponsorship deals from companies. But before any of that happens you need to get the initial views. One way to do this is to buy views. This is a tool used by a lot of big-name YouTubers. We find that themarketingheaven.com is the best site to buy YouTube views from as opposed to other, less secure sites.

Another way is to make sure you are sharing your video as much as possible. You also want to spend a lot of time watching and commenting on other people’s videos. Being an active member of the YouTube community is a great way to build connections and advance your business.