Advertising is the backbone of any business. Building your companies name recognition is essential in building sales, and thus building profits. For new businesses an advertising campaign can make or break for its survival and can even be the major factor in taking your business to the next level. This passage will detail four reasons why advertising is so crucial.
Stand out from the crowd
The biggest issue every new business will face is trying to stand out in markets that have become more and more crowded. This means you need to be inventive with your advertising to truly stand out. Creative ideas such as challenges involving your product or an online advertisement. Online advertising is- an even better idea with the current state of social isolation with more and more people staying at home and staying online. So, if you need to display your signs on digital media do not be concerned as this is the future of advertising!
Perhaps the biggest key of advertising is that it highlights professionalism in your business. Though it may seem quite simplistic advertising pushes your business onto that next level. This may be by sheer association. Your business will now be put on to the same level as the biggest brands on the planet such as Apple and Coke; your business will be up in lights next to theirs. This allows you to leach off of their brands and their reputation. Something that can be hard for smaller businesses to build.
Change how your business is viewed
Once you invest in advertising you take control of the narrative around your business. If you want your business to be viewed in a serious or professional fashion, then you should invest in a serious advertising campaign, and if it is more beneficial for your business to be seen in a lighthearted way-then obviously you need a lighter campaign. All that is really important is that you now control the narrative, and you have managed to seize control. Think about companies like Marlboro and the famous Marlboro man. This completely shifted how the cigarette was seen and it became viewed as the macho man’s cigarette all from how they were advertised.
Build Name Recognition
Finally, building name recognition is priceless for any business. If you think of the biggest companies their brand is bigger than the product itself, almost coming to surpass the product itself even in a crowded market. When the majority of consumers think about smartphones they think of the iPhone, or when a consumer thinks of watches they will think of Rolex. The consumer does not know of any major differences between them and their competition it is simply how they are advertised. So, remember when building your brand to build a name that will stay in the consumers mind over your competition. Advertising is all about feeling so create a feeling of brand superiority in the consumers mind.